Bootlegger was my first introduction to working with a national brand. Hired in 2006 to build the first in-house photo studio to shoot web content, quickly evolved into leading brand creative as Art Director, and for the final 5 years, as Marketing & Creative Director.

At the time, Bootlegger was a national denim & casual apparel brand with 100+ locations across Canada.

In my role as Art Director and Marketing & Creative Director I oversaw all seasonal campaigns, in-store signage, window displays, lookbooks, packaging, and digital assets.

During my time at Bootlegger we launched the first ever e-commerce site for the brand, which significantly evolved Bootlegger’s sales channels and digital presence.