Brand Good Taco
Roll Marketing & Creative Director
Year 2018 - 2024

I built the Good Taco brand from the beginning with Founder Dustin May, starting with an inspiration trip to Primo Tapia Mexico in 2018, to meet the mom & kids the brand would be supporting.

Taking inspiration from Mexico’s bold colours & the playful energy of children, I developed the brand’s logo, visual language, in-store direction & digital presence.

Working closely with our small team, we launched our first Good Taco in 2020, with 4 more opening in Canada, as well as one location in Primo Tapia, Mexico.